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If there’s one thing in the beauty industry that is increasingly becoming annoying and troublesome for customers, it is the casual and loose usage of labels like “clean”, “green”, “vegan”, “organic” etc.
To make matters worse there are no authority certified definitions of common terms to regulate their usage. This means that brands are free to include these words on their label to attract the conscious customer, as and how they like regardless of what or how much of actual green or organic ingredients they use in their products.
For example, fragrance is a large umbrella terms that a lot of brands have taken the liberty to use in their products. Some of them even claim that they are “fragrance free” which, needless to say, may not always be the case. There are brands that include a number of chemical substances within the label of fragrance that they are not required to disclose individually as well.
At the same time if you take the example of organic, brands are allowed to use the word if their product contains less than 1% of organic ingredients.
Suffice it to say, that not all claims that brands make can be believed as such. In order to make sure that their claims are legitimate, you can look for logos and certifications by ECO CERT, The Soil Association, PETA etc. and refrain from purchasing products by other brands that are shady about their claims.
Now a lot of brands play around with three words – clean, green and vegan all too much in their products. To clear the air, here’s what they actually mean and how they differ from each other.
Clean beauty brands are those that do not use harsh, toxic, harmful and problematic chemicals in their products. Now what are these ingredients?
There are lists published by a number of websites online as to what ingredients you ought to stay away from when you purchase makeup or skincare. You can refer to these and make sure that the ingredients list of the product you are looking at doesn’t contain any of them. Some of the toxic ingredients that clean beauty brands steer clear of include
At this point it is worthwhile to note that clean beauty does not always mean natural or organic or vegan. Natural products are those that do not use any synthetic or artificially made ingredients.
Green beauty is a broader term that describes any brand that practices sustainable and ethical methods. This can be in their production methods, in their ingredients, in their packaging etc. For example, a brand that engages in fair trade, or a brand that has completely eliminated plastics or other synthetic and unsustainable raw materials in their function is definitely a green beauty brand. The point of green beauty is to be more sustainable and environmental friendly, concentrating on consuming fewer resources, creating less wastage, and more use of biodegradable raw materials.
Green beauty doesn’t necessarily imply natural or organic ingredients. It also doesn’t guarantee the non-inclusion of toxic chemicals. It is always a good idea to refer to the ingredients list to ensure that a product does not include the things you wish to stay away from.
Vegan beauty refers to those brands and products that do not use animal based or animal infused ingredients. For example, skincare and makeup products that do not use beeswax, milk or any kind of dairy, honey etc. are all categorized as vegan. However it should be noted that being vegan does not necessarily imply being cruelty free. This means that even though they may not use animal derived ingredients, they may still test their products on animals. At the same time, a brand that is cruelty free, may not necessarily be vegan either.
With that out of the way, here are a few amazing beauty brands that you can completely trust and purchase from without any second thoughts. These brands are true to their claims and go out of their ways for the same.
EIR NYC and Cicco Aroma are two brands that are clean, toxin free, chemical free and sustainable in their ways.
EIR NYC creates some of the most effective skincare products with active ingredients focusing on healing and restoring the skin’s natural goodness.
Cicco Aroma on the other hand focuses on creating amazing and rich bath and body care products, all of which are 100% safe on the skin.
A few other clean sustainable beauty brands include Drunk Elephant, Tata Harper, Iliaa and RMS Beauty.