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“HARA – meaning green in Hindi” is what Founder Allie Cameron named her clothing brand, with sustainability at its core. Which is really no surprise when learning Allie was heavily influenced by her travels around India, and she saw first-hand the environmental impact the fashion industry was having on the planet.

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HARA essentials are truly something everyone needs in their wardrobes. The colourful range allows customers to feel inclusive and empowered, wearing pieces that positive for the planet. All of their products are naturally dyed, cut, sewn, packaged and shipped in Melbourne, Australia.

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HARA’s mission is to bring change, awareness and education to issues with the fashion industry.