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CF MAGAZINE - OCT 2020
Sustainable & Ethical
“By buying into vintage you’re promoting a
zero-waste fashion economy”
- georgi vintage
Who are we? you might ask. Well, we are Contemporary Fashion a curated modern platform for sustainable and ethical designer brands. Our aim is to create a hub of brands that share our vision for the future of the fashion industry. A place where consumers can easily shop knowing that any brand they select will be eco-friendly and conscious.
The fashion industry has created a vast amount waste, whether it’s water waste, cotton farming or fast fashion, we need to put a stop to it. We can’t go on any longer damaging the planet, we must come up with solutions that are fashion forward, but also sustainable. Which leads us to the amazing brands we have on our platform. They each have their own models that help us consume more consciously and buy into ethical and eco-friendly garments.
Alongside our platform, we have chosen to run this magazine where you can stay up to date with all our latest brands and must-have items. If you are an ethical, or sustainable brand and want to get involved in out platform, or magazine, simply get in touch via: firstname.lastname@example.org
A slow fashion brand with sustainability at its core. Elevating staple classic styles to become more conscious.
“We need to be looking at the lifespan of an item of clothing, as well as the production and
materials. As a conscious
consumer you don’t want clothes that lose their fit after one wash,
you want to invest in stylish
wardrobe staples that are good to the planet and will last for
years without a huge price tag.”
– Pip, Founder of With Nothing Underneath.
With Nothing Underneath shirts are made from 100% organic materials, which are sourced and woven to order locally in Portugal. WNU source the highest quality cottons and natural fibers derived from the flax plant for their shirts and can ensure that full traceability is available for all materials used.
When shopping with WNU you can be assured you are buying from a conscious company, each shirt comes in its own 100% organic cotton envelope, which can be reused as a travel bag, with items delivered in cardboard
packaging. Alongside this WNU opted to partner with GREENR for their deliveries, which allows customers to offset their carbon footprint at the checkout. A truly well thought out sustainable system to shop through.
WNU recognizes there is always room for improvement, which is why they have a few more sustainability initiatives currently underway. To avoid over-ordering stock WNU will be introducing a ‘pre-order’ button, to help them determine how many shirts to order. If they over order, they donate it to an incredible charity - Smart Works – which helps women get into the workplace, by, amongst other things, providing interview-ready clothing.
When choosing to shop at With Nothing Underneath you can be sure you are getting the perfect boyfriend shirt, that is both ethically made and sustainable.
thought they looked cool. Looking back now, I can see how much I loved the history of second-hand. My nana was giving me lots of her old clothes and I thought it was the BEST thing that she had worn these clothes at the same age but in a different time.
Once I hit university I had less money to spend on clothes and so filled my wardrobe with pieces from eBay and Depop. I had a real 70’s phase so just spent a lot of time searching for disco clothes from that period.
I started to think about sustainability in other parts of my life, like my period products and made small changes where it felt natural. Once I left university and started to have more money, I really fell into an ASOS hole and started buying a lot of newer clothes. I couldn’t find things I wanted second hand so just bought new, new, new and so on. I then got a job at @helloHubbub a sustainability charity and spent so much time focusing on waste that I realised that I was part of this global problem.
I was wearing all my clothes in my wardrobe and wasn’t binning anything which made me feel like my shopping habits were ok. I wasn’t thinking about how they were made at all.
Slowly I have rediscovered buying second-hand and the thrill of buying from small businesses. How can you not love handwritten notes and being able to have direct conversations with the maker? I started to learn, read and listen about how my clothes are made and massively stepped away from fast fashion.
I still like to buy things from the high street but I make much more conscious decisions and I mainly get things from independent businesses or second-hand. If I do buy something new, I always make sure it’s made from a more sustainable fabric like organic cotton or recycled materials (though if it’s recycled plastic fibres, I try to wash less to reduce microfibre pollution).
Slow fashion is a journey, not a rule book and it’s about finding what works for you.
Do you thrift/shop second hand? What do you enjoy about it?
Yes, I love it and always have. I find there is such a thrill in finding something that fits you perfectly or is exactly what you want… it is just for you and no one else will have it. I also like the face that the clothes have longevity in them. I don’t have to worry about putting them in the wash, they have already stood the test of time.
What are your top tips for reducing fashion waste?
- Write a list of what you need in your wardrobe. Keep that list on you when you get tempted to buy something new.
-Repair everything you can and make sure your clothes get the love they deserve. Pass them on if they’re no longer for you.
How do you keep up with the latest trends without over-consuming?
I don’t really get too phased about trends but if there is something on the Highstreet that inspires me, I will look for that on Depop or eBay. I always make sure something is really comfy too. If it is not comfy now, then I know I will never wear it so what’s the point?
What brands do you look at for the future of fashion?
There are so many exciting businesses that excite me. The small ones really are the game changers. Brands like Birdsong and Mary Benson really understand how to go slow with their production and how to support their workers and build a community around their business.
What are some of your favourite ethical/sustainable brands to shop at?
Faith Rowan Leeves / HODA / Chalsie Joan / Megan Crosby / Mary Benson / Birdsong / Ethical Superstore / Organic Basics. There are so many to choose from and I have loads more saved on my Instagram account in two highlights called ‘SLOW SHOPPING’.
There’s something brilliant growing in East London: a creative collective focused on a sustainable and ethical path for the future of fashion. Everpress is a curated emporium of original designs, where creatives can manufacture, promote, sell and distribute their creations. By using the Everpress pre-order model, designers only print exactly what’s sold, resulting in fewer T-shirts made, and fewer T-shirts wasted.
Highly driven and ambitious, Everpress is never complacent and always looking for ways in which it can better itself. Its aim for the future is to be fully climate and water positive, meaning it will eliminate fossil fuels and damaging water practices from its operations. When this goal is met, Everpress will be generating more renewable energy and clean water than it consumes.
With its impressive ethical aims and unwavering dedication, Everpress is both a fantastic company to work with and buy from. And it doesn’t stop with their sustainability ethos, the collective is constantly striving towards a more diverse and equal workplace. One of the Everpress’ key focuses is a better working culture that will prioritise the wellbeing and representation of everyone; from Black and Brown employees, to those from the LGBTQIA+ community, to those with disabilities.
London based, fashion and luxury brand developer. Georgia has a strong passion for a low-waste fashion economy, starting her pre-loved luxury business ‘georgi vintage’ as a sustainable side hustle. Her work includes creative direction, photography, graphics and textiles.
Tech entrepreneur with an interest in sustainability and ethical fashion. A nomad with an affinity for equality in manufacturing that sustain the current environmental ecosystem.
An advocate for body positivity and health. Andrea enjoys motivating women with training and leading a healthy mindful life to inspire and support women.
Hailing from Dublin, Ireland, values the importance of slow fashion and sustainability within the fashion industry. Alannah enjoys diversity and creativity in small emerging brands.
An expert in graphic design and a fashion-lover by nature. Daniela enjoys caring for animals and fairness to all beings.
London based Helena aged 27 first got involved with her activism work through the extinction rebellion; a global non-violent civil disobedience environmental movement with the aim of taking immediate action to address climate change and ecological emergency. Helena was working with the group from the beginning and had the responsibility to manage the international Instagram page addressing the issues the globe faces. Since then, Helena has taken up political activism with the Green Part of England and Wales.
A vegan diet has played a large part in the conscious change of Helena’s lifestyle. It has forced her to question her consumption patterns and habits wisely. This then led Helena to look at her food waste, which is a huge global issue as food waste produces a large amount of harmful gases when thrown into a landfill. However, there are ways to reduce food waste which Helena has adopted into her lifestyle and her tips are:
- Planning meals will lead to buying only what you need
- Use all your food, even the skin of vegetables. For example, you can eat banana skins, cauliflower leaves, broccoli stems. We have been taught to throw our fruit and veg scraps away but if you look into it this it can be put to seriously good use.
- Lobby your local council to collect food waste if they don’t already.
Nicole aged 22, started her informative Instagram page after months of researching greenwashing and fast fashion for her thesis, to share her learnings and to raise awareness of the social and environmental issues that fashion faces. Since learning about the damage fast fashion is causing our planet and people, Nicole made a conscious effort to avoid fast fashion where she can. Nicole states “to be honest, since COVID-19 I have lived in the same three outfits for months. Who’s with me on that one? I haven’t bought anything new this year yet, unintentionally really, but it has taught me that I have enough, and I am in a privileged position to be able to opt for other sustainable options when I do need something”.
Nicole discusses how kkeeping up with the ever-changing trends is tiresome and almost impossible when brands are consistently releasing new clothes every single day. One of her biggest tips is to unsubscribe from any brand who constantly send emails about the latest trends or unfollow any accounts that promote this. This therefore removes temptation from impulse buying.
Some of Nicole’s favorite sustainable and ethical brands are: Organic Basics, the brand is so transparent about all their practises and you can find out everything on their website about where they source their materials, their factories and their employees. All their materials are natural, renewable, recycled or biodegradable. She also mentions TALA & TOMS who have similar sustainable ethics.
Komodo shares our passion for protecting the planet and our love of fashion, an ethical brand that can do both. It is dedicated to creating clothes that are sustainable and don’t have a negative impact on the environment.
Komodo is the original ethical brand, which is why we are so excited for it to be joining our platform, where you will be able to shop Komodo!