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Making smarter use of resources is going to become more and more recognised as the impact of manufacturing on the environment becomes more known. So how impacting really is the fashion industry? Well, the figures talk loudly, the fashion industry is responsible for 10 % of annual global carbon emissions, more than all international flights and maritime shipping combined. Just to give you a picture of another aspect of the fashion industry’s impact on the environment, every year the fashion industry uses 93 billion cubic meters of water — enough to meet the consumption needs of five million people.
Why we care so much about where for our brands manufacturing processes.
It can be easy to go along with the tide and stock brands that have fast fashion, lower prices and probably higher sales, but we really don’t believe in that. As a forward-thinking platform passionate about ethical shopping we want to ensure we’re contributing as little as possible to the carbon footprint. By choosing small, boutique brands we want to ensure we use the lowest form of supply chains to minimise labour costs and harmful environmental effects.
Why we need to act now
As if these figures aren’t bad enough, the relative impact from fashion is forecast to significantly increase: at current rates, by 2050, it could account for over 25% of the global carbon budget (based on the 2 degree situation). We offer brands with unique pieces which are timeless and ethically made to encourage you less to buy so frequently but rather more mindfully with materials that last longer. Our handpicked collections mean that we’ve thought about the kinds of products which will last longer as we believe quality of quantity is paramount if we want to help slow down the rate global warming faster.
Don’t take our word for it though..
The proof is often in the label, the materials play a huge role in contributing to the carbon crisis. For example, jeans made in India that contained 2% elastane showed that producing the fibres and denim fabric released 7kg more carbon than those in Levi’s. It’s better to go raw denim than fabric dies. There have been a number of initiatives rolled out to encourage people to use natural cotton rather than viscose or other synthetic materials.
We at Contemporary Fashion are advocates of recycled fashion so if you’re a nouveau brand that recycles your gear we would love to hear from you, ping us an email at email@example.com