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30May

Last week, Missguided collapsed into administration and was recovered by Mike Ashely, head of Frasers Group. As sustainable fashion activists, we aren’t jumping for joy about Missguided’s the fast fashion brand’s brighter future, so here are five scary facts about Missguided that you may not know:

  1. Missguided paid men an average of 46% more than women in 2019.


Image courtesy of Market Pro

2. In 2018, the Financial Times discovered that Missguided garment workers are paid as little as £3.50 per hour.

3. Missguided releases 1,000 new products on its website each week.


4. Missguided has been known to sell faux, vegan fur which actually contains animal fur.

5. Kim Kardashian sued Missguided $2.8 million for copying her outfits.