Lady Amelia Windsor, who is 41st in line to the throne, uses her platform to promote sustainability. The royal is an ambassador for the Fashion Roundtable, a leading think-tank for the fashion industry that works towards more ethical practices at policy level. She continues to show her commitment to the cause through collaborations with slow fashion brands.
In May, Amelia collaborated with the ethical lingerie brand Alexander Clementine. The underwear, made from sustainable seaweed, requires 97% less water in production than cotton. Seaweed is also a material rich in vitamins that offers extraordinary health benefits for your skin.
The royal also teamed up with BEEN LONDON this year. Their ethical handbag collaboration, MEL X LONDON, launched on World Earth Day. BEEN LONDON rescue materials, from plastic bottles to old clothes, to create their elegant artisan bags. For every bag purchased, a tree is planted in the Peruvian Amazon. BEEN LONDON have planted one acre of trees so far.
The 25-year-old most recently showed her support for Stola London. Amelia modelled a pyjamas set made from hemp for her college friend, Poppy Fordham’s, brand. Stola London switches up cotton for organic, natural fibres from the hemp plant. Hemp relies solely on rainwater to grow and uses five times less water to produce than cotton.
Not only does Amelia support slow fashion brands, she sells her own pre-loved clothes on Depop. The sustainability ambassador donates the profits to the Cross River Project, a charity that supports the critically engaged Cross River Gorilla.
Amelia Windsor is a remarkable role model for sustainable fashion as she continually supports ethical clothing innovations.