An Interview with Founder David Fudge. This month, Aplós launches as the first mixologist-crafted non-non-alcoholic spirit alcoholic spirit infused with sustainable, organically grown broad spectrum hemp. Combining plant-based ingredients with a complex and full flavored aromatic profile, Aplós offers a healthy new alternative to alcohol and a new way to unwind.
Where did the inspiration for Aplos come from?Who’s vision inspired it?
I have always been a reluctant drinker. I enjoy the ritual of drinking alcohol and the functional benefit that it provides—a way to relax after work or socialize with friends but not the way it makes me feel the next day. Alcohol is so in grained in our culture that we have become numb to the negative effects. I wanted to create a new kind of non-alcoholic spirit that replicated the sensory experience, the ritual, and the functional benefit we crave in having a cocktail, without the negative side effects that come with alcohol. There is a significant opportunity to reimagine the adult drinking occasion for the wellness-minded consumer. When I met my co-founder Jessica Manley, we bonded over our shared desire to create a brand that encourages people to slow down, connect in a meaningful way, and create a world that is a counterpoint to the “always-on” culture.
What are some cocktail recipes that Lynnette would suggest for the holidays / winter with Aplos?
The Conversation Starter:
13⁄4 oz. Aplós
1 oz.hibiscus tea, steeped
honey syrup 1:1 honey to water
Add ingredients to a shaker with ice. Shake and strain into a coupe glass. Accompany with friends and lively chat.
Where will Aplos be sold and will it be available globally?
Aplos is available direct-to-consumer via our website http://www.aplos.world.We are currently shipping within the US with plans to scale internationally in the future. We look forward to connecting directly with our customers, understanding their experiences and eventually expanding to boutique hotels, restaurants and bars in the coming months.
With the recent launch, where do you see the brand evolving to over the next five years?
We want to reimagine the adult drinking experience. We envision the bar of the future in which there is a broad selection of non-alcoholic, functional beverages that provide all the good without the bad, and we are excited to lead the charge in that direction. We also want to celebrate the natural magic that is slow-living, shedding one’s armor and really connecting with one another in a meaningful way.