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As we are approaching the sunshine season it’s vital, to find stylish yet sustainable sunglasses to wear, with Bird we have found exactly that. Founded in 2017 by a family of creatives, three brothers Ed, Lawrence, and Paul each with different interests collaborated on a venture combining business, design, and social purpose. The brothers saw a much-needed change in the UK fashion industry, which is why they ensured Bird to commit to being sustainable and ethical.


“For Bird, it’s about reframing what really matters – people and planet.” The brothers ensure only the top sustainable materials are used for each of their frames, they are constantly searching and seeking out the best. They are currently using responsible materials such as FSC certified woods, bio-based acetate, renewable cork, and recycled aluminium, as well as fully recyclable and biodegradable packaging. 


For every pair of these consciously crafted sunglasses sold Bird gives back through their successful, long-term ‘Share Your Sun’ partnership with SolarAid; helping to distribute solar light to millions of families in Zambia and Malawi, replacing the need to use dangerous fossil fuel burning lamps. Benefiting families from health, mental well-being, increased productivity, whilst reducing CO2 emissions. 


Bird is an eyewear brand you can truly feel at peace buying into this spring, they are responsible, fair, and sustainable. They are committed to becoming a carbon negative company by 2025, currently offsetting carbon miles and from 2021 are dedicated to moving 100% of overseas shipping to rail. 


To discover all their eyewear, visit