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Image courtesy of Bleach London.

Make a positive impact by supporting companies that align with the same values and ethics as you. To navigate and find ethical brands, here’s a summary of Bleach London’s ethics and initiatives.

Bleach London is an affordable, PETA-certified, UK based brand that offers award winning bleach, colour and hair-care products.

Image courtesy of Bleach London.

Bleach London are completely cruelty-free. The brand do not test their ingredients, formulations or finished products on animals, nor do they ask others do so on their behalf. Their products are also not sold in stores in mainland China or any other country that may require animal testing. As well as this, all of Bleach London’s products are 100% vegan, meaning that they don’t contain any animal derived ingredients or by-products.

Bleach London’s bottles are made from recycled materials and are recyclable. They’ve also removed single-use bowls and brushes from their home kits and launched a reusable coconut bowl as an alternative. Additionally, Bleach London have also launched a 100% plastic-free pink, colour toning shampoo bar and offer refillable glass bottles and refill stations at their salons.

Star product: Rosé Super Cool Colour

Bleach London’s Rosé Super Cool Colour is a pastel pink semi-permanent hair colour cream that turns bleached and toned hair a soft, pastel pink that lasts up to 3 washes. Suitable for all hair types, this products works best on hair that’s been bleached and toned with their icy White Toner or Pearlescent Toner.

Always remember to do a patch test on a strand of your hair before applying, to check the colour your hair will go after using this dye.

To shop all of Bleach London’s products, visit their website