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Image courtesy of E.L.V Denim.

Founded by Fashion Stylist Anna Foster, E.LV Denim was born out of a desire to re-use denim without compromising on style. E.L.V Denim (East London Vintage Denim) are a zero-waste denim brand that launched in 2018, taking unwanted jeans that would otherwise go into landfills, and transforming them into chic, sophisticated pieces with a bespoke fit.

Each pair of jeans from beginning to end are designed and produced in East London, to minimise waste and reduce their impact on the environment.

All E.L.V Denim products are upcycled from unwanted post-consumer waste denim, adhering to their zero-waste policy and helping to protect our environment for generations to come.

The brand works alongside local ateliers in East London, with Anna Foster ensuring that every pair of jeans has the lowest carbon footprint possible, whilst at the same time supporting local businesses and communities.

Image courtesy of E.L.V Denim.

At E.L.V Denim, they only use 7 litres of water per pair of jeans, rather than the typical 10,000 litres that is needed to make one new pair, proving that there is no excuse for excessive and unnecessary water usage to create denim clothing.

All of the unwanted jeans are sourced from warehouses around the UK, allowing them to work in conjunction with their suppliers to create their one of a kind, reworked jeans and jackets and keep their carbon emissions down in the process.

To shop the range and learn more, visit