When Michelle Feeney founded Floral Street in 2017, there was never any doubt in her mind that it would be a sustainable beauty brand. Frustrated by the amount of unnecessary packaging especially within the beauty industry, she decided that this was her opportunity to make a difference and do good for the planet.
Sustainability is at the core of everything they do through each and every process, from the ingredients that they use all the way to the packaging of the products. Floral Street use 100% biodegradable pulp cartons to house their scents (an industry first) as they use less energy, with waste water being cleaned and recycled and any waste pulp is composted at local farms.
As well as this, their luxury bath and body collection comes housed in bold coloured ‘happy plastic’ tubes which is made from sugarcane bioplastic. This renewable, biomass source creates packaging that is 100% recyclable. Their packaging is also printed using vegetable and soy-based inks, and the card and glass fragrance bottles are widely recyclable.
Floral Street are a completely vegan and cruelty-free company, and are accredited by PETA. None of their fragrances contain real musk (from the scent glands of animals) and they do not use beeswax in any of their candles.
In addition to all of this, Floral Street are part of the slow beauty movement. They’re not a brand that constantly roll out scents after scents designed to make consumers by more. They work closely with their master perfumer Jerome Epinette to perfectly craft each signature scent.
To shop the range, visit https://floralstreet.com