This summer, selected Gucci stores across the US will start accepting digital currencies as official payment. The digital currencies accepted are Bitcoin, Ethereum, Shiba Inu, Litecoin, Dogecoin and Bitcoin Cash. Customers will be able to use a QR code to pay for items in Los Angeles, Atlanta, New York, Miami and Las Vegas.
The Italian brand will be one of the first luxury fashion brands to use cryptocurrencies, although soon others will follow. Gucci joins brands such as Amazon and Starbucks that have taken the leap. In a report made by Vogue Business, Gucci workers will be trained in crypto currency in order to accept it as payment in stores.
Gucci president and CEO Marco Bizzarri stated in Vogue Business, “Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers.”