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Streetwear made with a difference. The UK based brand focuses on luxury streetwear that supports artists. GUN AINM was founded by Glasgow based couple Ella d’Aguilar and Cam Friell. The idea is to showcase talented, independent artists through a different medium – streetwear. 


Their first collection ‘DROP 001’ truly showcases the collaboration between design and art, creative prints, illustrations, and patterns are used throughout. Each garment is created by an artist, with the current drop GUN AINM have been working with four local artists, Alena Lemana, Hannah Absalom, Vincent Bell-Robertson and Feinbergi. 


The collections encourage slow fashion by creating timeless, quality garments produced locally in Scotland. By producing all their garments in small runs, they avoid creating any surplus and waste. All garments are fully unisex, breaking down gender barriers. 


Although a new brand, GUN AINM leads the way in showing how things can be done more sustainably within the market. Keeping into consideration the life cycle of their garments and how it affects the environment and society. “. Our goal is to run a brand that can grow and provide further jobs while keeping in mind the effects we have through our actions. If we all work together, we can support fair and sustainable fashion.”


The real driving force behind GUN AINM has been bringing manufacturing back to Scotland, due to the declining knitwear and clothing industries in Scotland that have led to poverty-affected areas where once-thriving industry operated. “We feel proud to produce garments that have “made in Scotland” on the label.” To discover more about GUN AINM visit,