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Since their launch in 1999 in Reykjavík, award-winning Icelandic jewellery brand Aurum by Guðbjörg is a company that has consistently demonstrated high standards of environmental responsibility, community involvement and integrity. More than just a name, it is a philosophy: it stands for Ambition, Understanding, Responsibility, Unity and Mindfulness. Founder and designer Guðbjörg’s ethos is based on several core values and these led to the creation of Aurum. It is a jewellery brand inspired and informed by Icelandic nature, where contemporary design and ethical practices meet traditional craftsmanship.

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