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Ksoni, meaning ‘Earth’ in Sanskrit, was founded by Joti and Banasa who wanted to reduce their plastic footprint, but as women of colour found that the natural products didn’t always solve the issues that a diverse range of hair types presented. Ksoni’s natural bathroom care range was born from their personal desire to enjoy the best of both worlds and ensure an eco-conscious lifestyle was accessible to all, which in 2020 is a must.

Sulphate, paraben and SLS free, their vegan products are completely free of single use plastic.

Ksoni’s aluminium can format provides the best alternative to plastic, enabling consumers to easily embrace the circular economy by re-using materials and keeping them out of landfills. Infinitely recyclable, the can solution fits seamlessly within the current infrastructure and is back on the shelves within six weeks. As cans have the highest recycling rate of any household item, consumers can easily make small steps towards conscious living.