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Image courtesy of ILIA Beauty.

According to a study carried out by Maybelline in 2020, 45% of people who wear make-up still aren’t aware that you can recycle your empty beauty products, with another 42% of people who said they wouldn’t know where to start.

Changing our beauty habits to conscientiously shop more ethical, sustainable and cleaner ingredients is a great place to start altering the way we view and buy our Beaty products, but what happens when you’ve finished that mascara, foundation or lipstick? It goes straight in the bin. Not anymore.

From Boots and Superdrug to The Body Shop and Garnier, these are just some of the beauty recycling schemes encouraging people to go eco-friendly with their beauty empties by offering make-up recycling.

Image courtesy of The Body Shop.

Image courtesy of The Body Shop.


Superdrug have partnered up with Maybelline and Terracycle to introduce recycling stations into several of their stores, allowing people to recycle all used make-up products from any brand. It’s completely free and easy! You can recycle all of the following:

  • Lipsticks, glosses and lip balms

  • Foundation bottles, concealer tubes, powders and blushers

  • Packaging such as: caps, pumps and sprays

  • Mascaras, mascara wands, eyeshadow palettes and eyeliner

Not yet recyclable:

  • Make-up brushes

  • Aerosols

  • Nail varnish

To learn more, visit,

The Body Shop:

With The Body Shop’s ‘Return, Recycle, Repeat’ scheme available in all UK stores (excluding London Bridge, Stansted Airport, Edinburgh Airport and Birmingham New Street Station), with an aim to be in 800 stores across 14 different countries by the end of 2022, it is now easier than ever to recycle your empty beauty products.

The first step of the process is to bring all of your clean beauty empties into your closest store and put them into one of the ‘Return, Recycle, Repeat’ bins. To make things even easier, they accept packaging from all brands! Unfortunately, The Body Shop are unable to accept any empties that are classified as hazardous or flammable, including perfume bottles and any accessories.

Once all of the bins are full, Scan2Recycle comes and collects everything. All of the packaging is then sorted by MYGroup before being repurposed or recycled into raw materials to make brand new products.

Visit to find out more.

These are just a couple of brands that are stepping up to make beauty recycling schemes accessible for everyone, demonstrating how immediate and easy it is to make more sustainable choices in our everyday lives, by maximising the materials we already have and limiting our waste.