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Photo by Birgith Roosipuu on Unsplash.

Photo by Birgith Roosipuu on Unsplash.

Academy Award-nominated actress and starlet, Scarlett Johansson, has garnered an unparalleled influence within the worlds of fashion and beauty throughout her expansive career in Hollywood. And her most recent venture—also the latest addition to a long line of highly anticipated celebrity skincare brands—will undoubtedly secure her spot as one of the world’s top beauty icons.

Johansson will make her first foray into entrepreneurship through a clean skincare brand that’s expected to hit the market as early as 2022. Johansson, along with the brand’s co-founder—none other than famed beauty executive and entrepreneur, Kate Foster—has worked to raise funding which will support the initial launch, as well as the general growth plans for the long-term.

As reported in a released press material, The Najafi Companies—an entrepreneurial private investment firm with a history of supporting brands like Moon Oral Care, Tracee Ellis Ross’ Pattern Beauty, and Beach House Group, among others—provided the full funding for the highly anticipated skincare brand.

“I’ve been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self-care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” Johansson said in a statement.

While specific details about the brand have yet to be released, consumers can anticipate a clean beauty line that’s unlike anything on the market currently. And with its independent management and consultation from both Johansson and Foster, the brand’s ethics and individual development are sure to be a consistent focal point as the company develops.

The Najafi Companies, based in Phoenix with offices in Los Angeles and New York, is an entrepreneurially driven private investment firm founded by Jahm Najafi in 2002. The firm makes investments across industries, with significant holdings in consumer, brands, ecommerce, retail, media, tech and sports. The Najafi Companies is not a fund and does not manage third party capital. By utilizing its own capital, the team is able to be extremely selective, think long-term, move quickly and operate in true alignment with management. Their passion is to invest, acquire businesses and create value in areas that are underserved or undergoing rapid transformation. And the firm’s mission is to “do well and do good,” and partner with world-class, entrepreneurial teams.

“It’s so rare to find the right partners with the right products at the right time. With Scarlett and Kate, it became immediately clear to us that this is a special opportunity. Scarlett has been on a mission and her level of commitment, engagement and passion is both inspiring and a key differentiator in the marketplace. We are thrilled to be supporting Scarlett’s entrée into entrepreneurship and are so excited for the future of this company,” said Jahm Najafi, Founder and CEO of The Najafi Companies, in a previously released statement.

For more information about Scarlett Johansson’s upcoming clean beauty brand,