The sustainable fashion app, Sojo, which allows consumers to easily mend and alter their clothes, has been granted £1.8 million in pre-seed funding. Last year, we interviewed its founder, Josephine Phillips, and she stated that her main goal was creating a community and ‘expansion, expansion, expansion’. After expanding past the initial area of zone 1 and 2 in London, Josephine has pushed Sojo into the mainstream, and even announced a collaboration with the vintage shop franchise Beyond Retro.
The secured funding has been invested by the Founder of Depop, Simon Beckerman, Pangaia’s former COO, Yael Gairola and more. The future of Sojo is looking bright, as many young people are learning more about the app, which offers alterations at the tip of your fingers. But it’s not just the convenience of Sojo that makes it special, the app is encouraging people to think about their clothes in a different way.
We admire how the obstacle of pre-loved clothing being the wrong size is almost completely answered with Sojo. So next time you venture into a charity shop, vintage shop, or the realms of Depop, don’t let a garment’s size put you off of a piece that could last you a lifetime.