The Rotation

Melanie like many of us has a crazy love for clothes, from which her business Curate & Rotate was born. On a trip to LA in 2015 she soon realised her love of fashion translated to an obsession for preloved clothing. Often finding the pieces she wanted to buy unaffordable until discovering the new pathway of circular fashion. 

The concept of preloved seemed like a fantastic direction to head forward in, looking for simple well-made pieces. Rotating clothes became a passion, sourcing and collecting pieces that soon formed into a treasure trove now known as Curate & Rotate. Melanie found a way to share items that are ready to be re-loved. 

Sourcing the most beautiful pieces, sticking mainly to a simple aesthetic and a neutral colour palette, focusing on a minimalist-styled vintage. Their drop which happens every Sunday at 8pm is filled with independent labels, emerging designers, and covetable designer clothes. 

Before committing to buying more Melanie encourages customers to try rotating what they already have in their wardrobe. She also offers a consignment service to assist with this. Promoting a change in the dynamic of how we shop. To see more collections from Curate & Rotate visit www.curateandrotate.co.uk