London may finally have an antidote to fast fashion – Valentina Karellas. Knitwear unlike any other, at Valentina Karellas every single piece is a one-of-a kind. By using surplus yarn from large factories (that would have otherwise gone to waste), they ae able to create lifelong lasting entirely unique London originals. “Every piece has a story; every item is named after an obscure London road. This is our journey, come and join us.” – Valentina Karellas.
Each of their pieces has been carefully hand-crafted, no two garments will ever look the same. A modern feel to London’s rich heritage of quality manufacturing. Unlike the larger fashion houses that tend to mass-produce garments to fit the season, Valentina Karellas designs are tran-seasonal. Adding new pieces to their range organically, fitting for any time of the year.
Using a linear business approach to their making process, Valentina Karellas can reduce their carbon footprint as well as focusing on the final garment quality, making no compromises to the finish.
Reusing and reinvention is key to their process. Through a dedication to collecting every fibre that is produced, Valentina Karellas’ commitment to sustainable production means that nothing is left behind. Any scrap yarn is turned into accessories, celebrating the fibre in a new light.