WAySTEaD is a brand with a mission to transform waste from all over the world into treasures from fashion design. Using unique fabrics such as hot air balloons, seatbelts and airbags to create garments.
Can you tell us what led you to start upcycling?
It is a bit long story. I’ve started my career as a fashion stylist and have been working for almost 10 years in Tokyo. And then I’ve switched occupations to be a photographer when I lived in Dubai in 2016. I came back to Japan in 2018 and launched my own web media called TELLERS which is representing social issue topics with creative visuals and short novels.
Since it was really hard to monetise immediately, I decided to run some related business as a part of the media. And my background was fashion and the media was something related to social problems so running an up-cycle fashion label would be the first option at the point.
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