Deadstock fabric is the stock wasted by fashion brands at the end of the manufacturing process. When a company over orders materials, the fabric may be lumped into a store room once the season is over. In 2018, Burberry destroyed over £28m of stock for just this reason, the next season was underway and these fabrics were wasting their space. This event caused public outrage and led many to reconsider how deadstock fabric can be placed back into circulation.
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