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Pyaterochka and Coke Team up to Give “Single Use” Plastics a Second Life
It’s encouraging to see larger companies getting involved in the sustainable clothing business, particularly when recognizable names team up and offer novel ways of getting the word out about living in harmony with the planet. One exciting example of this phenomenon is a new partnership between Russian retailer Pyaterochka and The Coca-Cola Company. These two giants recently came together to create a limited-edition line of colorful and fun street wear made entirely of recycled materials— including Coca-Cola bottles – and feature recognizable logos from popular Coca-Cola product lines, including Sprite, Fanta, and the classic Coca-Cola. The project’s slogan is, “Outstanding Taste,” and the product lines are consistent with the style of each product.
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